£30m Mayfair penthouse on sale with library and art gallery... and a 136 page brochure

The service charge alone for this central London property is estimated at £61,000
Rooftop views: the £30million new penthouse at Albemarle Street, Mayfair
supplied by Estate agent Peter Wetherell
Ben Morgan17 June 2015

A luxury penthouse in one of Mayfair’s oldest streets has gone on the market complete with its own library, art gallery and a 136-page Tatler-esque brochure.

The three-bedroom Mellier suite, at 26 Albemarle Street, has a listing price of £30million and a mystery bidder is thought to have already been lined up.

Property experts believe it will entice a new generation of super-rich Londoners to the “new, hip Mayfair” as super-rich young people gravitate towards the exclusive district.

Eric Parry Architects, the firm behind the renovation, has produced a 14,200-word glossy brochure to help hammer home the message to prospective buyers.

It has a beautful rooftop terrace
supplied by Estate agent Peter Wetherell

The document breaks down the 71 luxury retailers within walking distance and lays bare the luxury of the nine-room family residence.

It also features interviews with chef and former director of The Ivy Mark Hix, Sotheby’s auctioneer Oliver Barker and art dealer and Sadie Coles, whose gallery is in South Audley Street.

The property also boasts its own art gallery
supplied by Estate agent Peter Wetherell

Peter Wetherell, a Mayfair estate agent for more than 30 years, is marketing the property and said the “substantial” property deserved a substantial brochure.

He said: “The brochure is trendy. It’s bound on the outside and if you dropped it on a desk.. well, you’d know it’s a substantial property.

“If you spend so much time and effort on something like this why not go the final one per cent and have the same level of detail on the brochure.”

The art gallery inside the £30m home in Mayfair
supplied by Estate agent Peter Wetherell

The 5,845sq ft penthouse is thought to be one of the most expensive properties currently on the market in the capital, with an annual service charge of £61,000.

Mr Wetherell believes Albemarle Street will become “the new Mount Street” with luxury retailers attracting the young and the rich rather than absentee speculators.

Mr Wetherell said: “What I can say is the buyer will be young. We have done a report where 42 per cent of buyers of property in Mayfair are between 25-45 years old.

Living area: The property's annual service charge is £61,000
supplied by Estate agent Peter Wetherell

“Ten years ago it was 33 per cent.

“People are buying much younger and part of that is people are making money in the internet age. You don’t need a generation to make money.

“It’s the new trend. In the sixties it was Americans buying in Mayfair and in the seventies it was people from the Middle East. The only trend now is that buyers are getting younger.

the Bulthaup kitchen has top of the range quartz stone worktops
supplied by Estate agent Peter Wetherell

“We have two thirds of the world’s leading brands in Mayfair, all the five star hotels and Michelin starred restaurants. It’s an amazing place to be.”

The “fully dressed” penthouse comes with a Bulthaup kitchen with top of the range quartz stone worktops, two bathrooms with heated mirrors and an outside terrace with hardwood decking overlooking central London. It has wall to ceiling bookcases and a reading annex. The estimated annual service charge is more than £61,000.

The drawing room “floats above the Mayfair Skyline” and is the focal point of the home, according to the document.

The brochure adds: “A high-specification kitchen sits at one end of the space, and at the opposite end the glazing opens to reveal a spacious winter garden.”

The art gallery area is described as: “A place to display a personal art collection, host a sizeable reception, or perhaps the location for a more contemplative pursuit such as yoga.”

The lateral apartment forms part of a Beaux Arts building that was at one time a showroom for Buick cars.

Property commentator Matthew Steeples said: “This is a property that has been designed with someone very specific in mind and that one reflects how Mayfair has morphed into a contemporary art lover’s paradise.”

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