Labour election guru red-faced after spelling Ed Miliband's name wrong

 
Twitter gaffe: David Axelrod
Joe Churcher16 May 2014
WEST END FINAL

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Labour's new election guru has been handed his first mission: learning to spell the party leader's name.

David Axelrod met Ed Miliband and the shadow cabinet yesterday after being brought in to beef up their 2015 poll prospects.

But the ex-Barack Obama aide was left red-faced after spelling his latest client's name "Milliband" in a post on Twitter.

And he may well have been shocked when he signed up to Mr Miliband's own feed to find posts announcing the Opposition leader was resigning.

The account being "followed" by Mr Axelrod is a spoof that uses the same incorrect spelling.

Some Westminster observers joked that the message might have been Mr Axelrod's revenge on the party for spelling his own name wrongly in the announcement of his recruitment.

"David Alexrod" joins the team, its website declared at the time.

"That's the perils of tweeting. I have been a victim of bad tweeting myself," Ed Miliband said after the gaffe.

In 2012, a post on the Labour leader's account marking the death of TV presenter Bob Holness referred to him as the host of Blackbusters rather than Blockbusters.

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