Now Lord Sugar is hired as the Tories’ enterprise czar

“Delighted”: Alan Sugar will promote apprenticeships
Oli Scarff/Getty Images
Joseph Watts25 May 2016
WEST END FINAL

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Millionaire businessman Alan Sugar was today appointed as David Cameron’s new enterprise czar.

Downing Street said the job will see Lord Sugar boosting the Government’s drive to deliver three million apprenticeships by 2020.

The appointment is a coup given that The Apprentice star only recently quit the Labour party after criticising its economic policies. It is the second time he has taken on the role, having been invited to do it in 2009 by Gordon Brown.

Lord Sugar said: “I’m delighted to be taking on this challenge. I built successful businesses with the support of hundreds of talented young people who learned their skills on the job, exactly the kinds of skills you learn in an apprenticeship. But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.”

In last year’s summer Budget, the Government announced the introduction of the apprenticeship levy to increase the quality of apprenticeships in England. An employer-led Institute for Apprenticeships will begin work next year.

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