Prince William and Kate Middleton 'hire Prince Harry and Meghan Markle's former social media guru'

Are they planning to overhaul their aesthetic? 
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Margaret Abrams8 April 2020

Now that Prince Harry and Meghan Markle have stepped down as senior working royals, several of their well-trained staff are available for hire - and according to LinkedIn, the Duke and Duchess of Cambridge have snapped up a favorite.

According to his employment profile, Prince Harry and Meghan Markle's social media "secret weapon" has been hired by the Cambridges.

David Watkins, 27, was the brains behind the wildly popular Sussex Royal Instagram account, which like The Tig, is no longer active after a March 30 announcement.

He helped Meghan and Harry build their aesthetically pleasing brand, which had more than 11 million followers, despite only following three people (at the moment, it's Global Positive news, Tanks Good News and the Good News Movement, sensing a theme here).

When he worked with them he was tasked with "overseeing the day-to-day management of Brand Strategy, Digital, Comms, Content Creation, Copywriting, Collaborations & Risk Management."

Unfortunately, he was made redundant along with 14 others when they moved to California - but now, he'll be putting his social media skills to good use, as he's been hired by the Duke and Duchess of Cambridge according to his LinkedIn.

He's now working as the Digital & Social Media for TRH The Duke and Duchess of Cambridge. His biography reads, "I have two philosophies for any project; build relationships and deliver excellent customer experiences."

He's previously worked with Burberry and Apple and says that every day he asks himself "the daily question from Martin Luther King Jr. ‘What are you doing for others?'"

The Kensington Royal Instagram account already has more than 11 million followers, including Millie Bobby Brown and Chiara Ferragni - but expect it to grow even further - and to potentially develop its own influencer-worthy aesthetic.

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