Apple’s Christmas advert has dancing, romance – and iPhone X, AirPods, and Apple Music

The tech company’s holiday commercial is half sentimentality, half product placement
Ben Travis28 November 2017

Apple has unveiled its holiday advert just in time for Thanksgiving – and it’s as full of product placement as you’d expect.

The tech company has released a slick festive treat involving dancing, romancing, and – of course – Apple products front and centre, including the new iPhone X.

The clip features a new Sam Smith song, Palace, and teases a romance between two busy urbanites.

A woman, prominently wearing Apple’s wireless AirPod earphones, is shown walking down a snowy street, using her iPhone to stream the song.

The iPhone X is prominent in Apple's Christmas advert
Apple

Of course, she’s doing so on Apple Music, the rival streaming service to Spotify and TIDAL.

The woman, caught up in a world of music, pirouettes down the street, before bumping into a dashing young man.

Holiday romance in the Apple advert 
Apple

Breaking all the rules of London personal space etiquette, the woman shares one of her AirPods with the man, and they’re shown dancing together through the city streets.

iPhone X - in pictures

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The ending is more bittersweet, with the dance revealed to have been a daydream, and the woman and man parting ways on the street.

There’s good news for viewers caught up in the advert’s romantic story – the New York dancers who star in the clip, Lauren Yatango-Grant and Christopher Grant, are married in real life.

Apple released the iPhone X earlier in November, with London-based fans queuing around Regent Street to pick up the new handset – the most expensive iPhone ever made.

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