Chefs Michel and Albert Roux ban diners from Instagramming their food at Michelin-starred restaurant

The Waterside Inn has banned patrons from uploading photos of their food to Instagram
PA Archive/PA Images
Martin Coulter1 November 2017

Chefs at a Michelin-starred restaurant have banned customers from posting photographs of their food on Instagram.

Michel and Albert Roux, founders of the Waterside Inn, in Bray, Berkshire, have put up a sign telling diners not to photograph their food.

Speaking to the Daily Mail, Michel Roux said: "I'm really getting so upset about people taking pictures. We put up a card at the door saying 'No photos, please'.

"I mean, what are they doing? Maybe once during the meal you want to take a little photo of something because it's unusual. But what about the flavours?

The Roux brothers, Albert (left) and Michel, receive their OBEs in 2002
PA

"A picture on a phone cannot possibly capture the flavours."

In 2010, the Waterside became the only restaurant outside France to retain its three Michelin starred rating for 25 years. It is one of only five restaurants in the UK to meet the highest standards of the Michelin rating system.

The Michelin Guide has been rating fine dining establishments since the 1920s, reserving its three star marker only for those "worth a special journey".

The ban follows a similar backlash in France which saw a group of leading chefs band together to renounce the practice in 2014.

A food trends report issued by Waitrose last year found that one-third of those aged 18-34 regularly post pictures of their meals on social media.

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