UK cinema chain offers free entry to red-haired people during heatwave

Forcasters have warned that temperatures could soar to 40C on Tuesday
BRITAIN-HEALTH-VIRUS
AFP via Getty Images
Sami Quadri18 July 2022

A UK cinema chain has offered free entry to red-haired people during the heatwave.

Forecasters have predicted England could experience its hottest day ever with temperatures set to soar to 40C this week.

Showcase has now announced that people with red hair – who are believed to be more sensitive to the sun than others – will be able to see any film at their cinema for free on both Monday and Tuesday.

Mark Barlow, Showcase Cinemas’ UK general manager, said: “While the UK enjoys some much-needed sunny weather, we know how hard some people find the heat.

“That’s why, to tackle the heatwave, we’re offering redheads free entry to our cinema screens this Monday and Tuesday, so they’ll be able to enjoy some of the amazing films on offer in the comfort of our air-conditioned cinema screens and ensure they stay protected from the sun.”

The offer is limited to one free ticket per person, the chain said.

A national emergency has been declared in England where the forecast for “ferocious” temperatures has led to the first-ever red weather warning for extreme heat.

Forecasters have predicted the 40C barrier is likely to be broken for the first time in the UK, topping the current record of 38.7C set in 2019.

Tracy Nicholls, chief executive of the College of Paramedics, warned the heat will have dangerous implications for people’s health.

Speaking on Sky News’s Sophy Ridge on Sunday programme, she said: “This isn’t like a lovely hot day where we can put a bit of sunscreen on, go out and enjoy a swim and a meal outside.

“This is serious heat that could actually, ultimately, end in people’s deaths.”

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