Halfords cautions over weaker big-ticket sales as customers feel pinch

The motoring and cycling retailer said it has seen ‘volatile’ trading patterns so far this financial year.
Halfords said it has seen ‘volatile’ trading patterns so far this financial year (Halfords/PA)
PA Media
Henry Saker-Clark29 November 2023

Halfords has cautioned over a slowdown in sales growth as demand for big-ticket products weakened in recent months.

It came as the motoring and cycling retailer revealed a rise in sales and profits for the past half year in an otherwise positive update to shareholders.

However, the company said on Wednesday it has seen “volatile” trading patterns so far this financial year amid uncertainty in the wider economy.

“In the last couple of months we have seen some market softening in our discretionary big-ticket categories, which has been reflected in slower like-for-like sales growth,” the company said.

Halfords said it will continue to focus further on reducing costs in order to offset the slower recovery of sales in some areas.

Graham Stapleton, chief executive officer of Halfords, said: “Despite the challenging and volatile trading environment and slower-than-expected recovery in some of our markets, we have made a good start to the year, with substantial sales and profit growth, and increased market share across the business.

“At the same time, we supported our customers through the ongoing cost-of-living crisis by delivering great value – when they need it most.”

The company said it expects to deliver a pre-tax profit of between £48 million and £53 million for the current financial year as a result.

Halfords said pre-tax profits improved by 3.3% to £19.3 million for the six months to September 29.

It came as strong trading by its autocentres business pushed revenues 13.9% higher to £873.5 million for the half year compared with the same period a year earlier.

A 33.9% jump in revenues in the autocentres business helped offset slower growth in its retail business, which saw a like-for-like decline in cycling sales.

Mr Stapleton added: “In the face of continuing economic uncertainty, we remain fully focused on optimising every element of the business and I’m particularly pleased with the very strong performance of autocentres, where we are delivering significantly improved returns.

“In light of this, we are accelerating capital investment in the garage services operating model and customer experience in 10 towns in the balance of this financial year.”

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