Shoppers are spending record amounts online with sales breaking the £4 billion a month barrier for the first time, according to a new report.
Wet weather was one factor behind last month's internet spending boom, said the report, by the Interactive Media in Retail Group (IMRG), the industry body which represents e-retailers.
Online spending hit £4.2 billion during July - up 80% year-on-year.
The wet weather prompted many people to stay at home and surf the Net instead of hitting the high street, the IMRG said.
Electrical goods such as digital cameras, MP3 players and laptops were among the most popular products bought over the internet - up 102% on July 2006.
Sales of clothing, footwear and accessories were also stronger than ever before.
IMRG managing director Jo Evans said the online sales surge was surprising.
"This data is sound. It reveals the extent to which the retail sector is being transformed by frictionless e-commerce," she said.
"Major brands are bringing on-stream the next generation of slick new internet retailing services, and consumers are flocking to use them."
Electrical goods were popular items last month as shoppers stocked up ahead of their summer holidays.
