Quality Street fans' dismay after Nestle ditches Toffee Deluxe

The Toffee Deluxe has now been replaced with the new Honeycomb Crunch
Bruno Girin/Flickr
Hatty Collier23 September 2016

Quality Street fans today expressed their dismay after Nestle announced it was ditching the Toffee Deluxe from tins in favour of a new Honeycomb Crunch.

The much-loved chocolate treat has been replaced by the Honeycomb Crunch sweet after customer feedback carried out by Nestle found there were too many toffees within the selection box.

The loss of the Toffee Deluxe, which has been included in tins since 2011, has sparked outrage on social media with Quality Street fans expressing their disappointment at the change.

One user wrote: “First #Brangelina then #GBBO now toffee deluxe has gone from Quality Street #crazytimes #christmaswontbethesame.”

The Toffee Deluxe has been replaced
Rex

Another user, tweeting under the name JLW, said: "Toffee Deluxe from Quality Street has gone. Wrong move. The toffee penny is the barbaric one #teethextractor #badthingstogoodsweets."

Emily Jayne also said: "Nah cannot take this year anymore. #GBBO now #QualityStreet have removed the Toffee Deluxe. I'm so done."

Lee Blackwell fumed: “How very dare you! Nestle has ruined Christmas! Sob.”

Yasmin MacKenzie wrote: “Hey @Nestle, what on earth is this? What happens to the Toffee Deluxe? That was the best toffee in your Quality Street!”

The new sweet has a golden wrapper and is barrel-shaped with crunchy honey pieces inside a truffle chocolate coating.

The new Honeycomb Crunch

The boxes will be 30g lighter this year because the five honeycomb sweets weigh less than the Toffee Deluxe but the number of sweets inside the tin remains the same.

Nestle also confirmed the paper menu insert will disappear, with customers seeing names and pictures of the sweets on the side of the box.

The Toffee Deluxe will still be sold as part of toffee and fudge specific Quality Street packs.

A spokesman from Nestle said: “We have introduced the Honeycomb Crunch to celebrate Quality Street’s 80th birthday and also as a reaction to public opinion.

“We went out and conducted surveys about what people wanted, their response was that there was too much toffee so the decision to make a change was made.

“The honeycomb crunch tested really well with consumers, they loved the idea and the flavour, which we have not used before

“We have not introduced a new sweet since the Milk Chocolate Block in 2007 so we thought the time was right.

“We wanted Toffee Deluxe to still be available as it is synonymous with the Quality Street brand so created a special toffee product.”

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