Quite delicious: Prince Charles takes the (oaten) biscuit at Duchy Originals anniversary

 
Press Association12 September 2013

Prince Charles has endured a barrage of joke (the "shop soiled prince") and scepticism about the viability of the project, but Duchy Originals, whose purpose was to promote sustainable and organic foods, has not only survived, it's prospered and been at the forefront of the farmer's-market type food revolution that we now take for granted.

Among the guests invited to Clarence House yesterday to celebrate the brand were all elements of the chain that helped to make the goods a success, from farmers and customers to charities that have received donations from the funds raised.

In a speech, the Prince told them that the oaten biscuit "has endured as one of the brand's most popular products especially, I'm glad to say, in the ever- growing international market".

He went on: "Thank you to all of you who are here today who have played such an important part in helping to create a brand, at the end of the day, that really does take the biscuit."

Charles added: "The brand represents the very best of sustainably sourced and organic British products.

"Right from the start preserving our heritage, upholding traditional skills and supporting our local communities were a fundamental importance to the brand.

"If that was important 21 years ago, I happen to believe it is even more so today. With accelerating climate change, exponentially rising costs of fuel and fertiliser and an unsustainably growing population, we have to find ways to live more sustainably."

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