Singing sisters in Nationwide adverts receive death threats

Alexandra Richards8 March 2018

Two sisters who sing in Nationwide's adverts have received death threats from vile internet trolls.

Singing duo, Flo and Joan, real names Nicola and Rosie Dempsey, feature in a series of adverts by the bank and sing songs about a range of topics.

But vile internet trolls made death threats and derogatory comments towards the women after they were accused of being "annoying and irritating".

One chilling tweet urged others to "chip in" to get the pair "brutally murdered", while another vile message said the pair "deserved to be in a car crash".

Nationwide released a statement condemning the “vile, abusive and misogynistic comments about the duo.”

Sara Bennison, Nationwide’s Chief Marketing Officer said: “Social media has provided a great instant barometer of reaction – good and bad. The huge amount of likes and shares have been great.

“But then there are others who have chosen to post the most vile, abusive and misogynistic comments about the duo,

“It is not just our Flo & Joan adverts that generate these comments, it is also our adverts that feature people of different colours, backgrounds and perceived sexuality, which attract the most criticism.

“That’s why it is important to call out those persistent offenders who put out vile comments on a regular basis and who should really know better.”

The company said that it is working with the Metropolitan Police to “look at the true scale of this worrying trend to spread hate from behind a keyboard and attempt to create a solution to tackle the issue’.

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