We're so sorry: Tesco takes out full page ads to apologise over horse meat burgers

 
Good value: horse meat has been found in Tesco, Aldi and Lidl burgers
ODD ANDERSEN/AFP/Getty Images

Tesco has placed full-page adverts in newspapers apologising for selling beefburgers containing horsemeat.

The chain, which promised to refund customers, saw a reported £300 million wiped off its stock market value. Its apology came as a food expert claimed horsemeat may have gone undetected in burgers for years because of inadequate regulations.

Tesco identified the contaminated products as its own Everyday Value 8 x Frozen Beef Burgers (397g), its own 4 x Frozen Beef Quarter Pounders (454g) and Flamehouse Frozen Chargrilled Quarter Pounders.

The ad read: “While the Food Safety Authority of Ireland has said the products pose no risk to public health, we appreciate that, like us, our customers will find this absolutely unacceptable. We have immediately withdrawn from sale all products from the supplier. We and our supplier have let you down and we apologise.”

The ABP Food Group is being investigated by health and agriculture authorities in the UK and Ireland over the controversy. Two of its subsidiaries, Silvercrest Foods in Ireland and Dalepak Hambleton in Yorkshire, supplied beefburgers with traces of equine DNA to supermarkets.

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