Clothing brand Universal Standard creates size 00-40 line to ensure everyone can wear the same outfits

The clothing company has launched a line that encompasses sizes 00-40
Universal Standard
Sophie Williams19 October 2018

A clothing brand has released a new collection that encompasses sizes 00 – 40 in a bid to ensure everyone can buy the same clothing.

Universal Standard announced that its new basics range ‘Foundation’ on Instagram and has received praise online.

Alexandra Waldman told Glamour: “We’re going 00 to 40 because we want to show the world that it’s possible to make beautiful clothes for everyone and it’s not just the privilege that single-digit-size girls get to have.”

The move has been praised on social media with people congratulating the brand its diversity.

The move has been praised online by many social media users (Universal Standard)

One user wrote: “I see a woman who looks like me, my sister, my daughter, my mother, my best friend, my pharmacist, my Supreme Court Justice, maybe my future president.”

While Miss Bush said: “There’s so much diversity and I absolutely love it!”

Another user wrote: “Loving seeing clothes marketed to people like me modelled on people like me! Thank you Universal Standard for hopefully setting a standard!”

The company also revealed it hopes to expand the sizing range to all of its clothing in the future (Universal Standard)

Universal Standard is planning to extend the sizing to all of its clothing in the future.

Ms Waldman promised customers: “This is the beginning of the entire collection’s moving to 00 through 40.”

Universal Standard was founded in 2015 and aims to create a more inclusive approach to fashion.

It has been responsible for helping brands such as J Crew expand its sizing.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in

MORE ABOUT