Boots Christmas advert 2017: A moving tale of two sisters and the importance of giving a 'meaningful' gift

The Boots Christmas advert has dropped and it tells the moving tale of two sisters and the importance of giving a "meaningful" festive gift.

The ad begins with a woman named Sarah arriving at her family home and giving her sister the perfect Christmas present.

When her sister, Ruth, asks “how did you know?” the viewer is transported back in time to watch a montage of the sisters growing up together featuring some Boots products along the way.

On the journey through Sarah and Ruth’s lives, the audience sees how the sisters have been there for each other through life’s milestone events.

From Ruth’s first kiss to Sarah’s wedding day, the sisters have been there for each other through thick and thin.

The moving advert is set to a re-recorded version of Yazoo’s 1982 hit “Only You” featuring Alison Moyet and an Orchestral sound track.

At the end, the audience is met with the slogan “show them you know them” as Boots emphasises the importance of a meaningful Christmas present.

The advert sparked an emotional responses on Twitter with siblings across the nation celebrating each other with the hash tag “show them you know them”.

Others used the advert as an opportunity to give Santa a hint for what they would like to find under the tree this year.

Some even claimed that Boots has released the best advert of the season.

Emma Louise Hayes said: “I prefer the #Boots Christmas advert this year! @BootsUK #ShowThemYouKnowThem

Helen Jeremiah, director of customer strategy and communications at Boots UK, told Marketing Week: “We believe Christmas is all about the thought – it’s about old memories and new ones we’re yet to make. The secrets we’ve shared and the laughs we won’t forget.

“We want to help people recognise, strengthen and celebrate their closest relationships through the sharing of great gifts – chosen with thought, shared with love, and received with unbridled delight. Like the sisters in our film, many of our customers have grown up with Boots and have been sharing our gifts with their family and friends throughout their lives.”

The 2017 Christmas advert has been made by creative agency Ogilvy. The sisters featured in the ad in the present day are real life sisters Kathleen McDermott and Karen McGarrity, the younger girls in the advert are played by Eva and Ella Morrison.