Calm down dears - there are more pictures of David Beckham in his underwear

David Beckham (not for nothing is he known as Golden Balls) has released some behind-the-scenes pictures of his upcoming H&M AW13 underwear modelling campaign.

He may be one of the most successful footballers of all time but it seems his modelling career isn't going too badly either.

Beckham posted the photos to his 28 million Facebook fans, with a single photo prompting more than 227,000 "Likes" and 5000+ "Shares". Comments included "Happy Tuesday to me", "who is Ronaldo", and "You're a great guy".

The H&M Twitter channel also tweeted a video of the shoot, showing Beckham as he is primped by an army of (lucky) assistants for the cameras.

Last year H&M unveiled two 10ft silver statues of the star in his undies on Regent Street to promote their David Beckham Bodywear collection.

In the past Beckham has modelled underwear for Armani, including a campaign alongside his wife, Victoria.

Back in March, Beckham had to dispel rumours that he uses a body double for his underwear shots.

“I can say the crotch is mine and the backside is mine as well,” he told France's Le Grand Journal (via E!).

“I heard this the other day. Someone said that I had a stand-in for my bum, but no, I can confirm that’s my bum.”