Justin Timberlake has morphed into a lime for his latest bizarre venture.
The 34-year-old singer wasn’t bringing Sexy Back as he painted his face green and transformed into a lime to advertise his Sauza 901 tequila brand ahead of Cinco De Mayo.
In a mockumentary-style video, Timberlake tells the story of his character Rick Sour Vane and the greatest condiment of all time – limes, before documenting his fall following the release of Sauza 901 which requires no limes.
Timberlake - who is co-owner of Sauza 901, which is named after the area code of his hometown of Memphis - further promoted the alcoholic beverage when he later apologised to fans on Instagram for making limes obsolete.
“Everyone should stop and watch this. It is a story that absolutely I think probably should be told by someone. I guess it can be by me. I'm just hanging out right now anyway having a drink. No limes. Seems fitting. Here you go... (link in bio) #NoLimesNeeded,” he posted alongside the video.
<blockquote class="instagram-media" data-instgrm-version="4"><div> <div> <div /></div> <a rel="nofollow" href="https://instagram.com/p/2RB18Iydto/" target="_blank" class="body-link" data-vars-item-name="BL-53616-https://instagram.com/p/2RB18Iydto/" data-vars-event-id="c23">I'm so sorry... (link in bio) #NoLimesNeeded</a>A video posted by Justin Timberlake (@justintimberlake) on <time datetime="2015-05-04T16:05:30+00:00">May 4, 2015 at 9:05am PDT</time></div>
The Suit and Tie singer recently welcomed his first child Silas Randall with long term partner Jessica Biel.
He spoke of his family at the iHeart Radio Awards earlier this year where he referred to his newborn son as his "greatest creation".
"I want to thank my best friend, my favorite collaborator, my wife Jessica at home," he said. "Honey I can't wait to see our greatest creation yet. Don't worry, daddy's heading home right now to innovate by learning how to change a poopy diaper and get my swaddle on."
