Kris Jenner has taken over Kylie Jenner's social media accounts to promote her new make-up collection and fans are loving it

The "hack" revealed the names of the new collection
'Hack': Kris Jenner has taken over her daughter Kylie Jenner's social media accounts
David Buchan/Getty Images
Natasha Sporn9 May 2018
The Weekender

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Kris Jenner has taken over daughter Kylie Jenner’s social media accounts to promote her new cosmetics collection.

The world-famous momager took over her daughter’s Instagram account on Tuesday to post a series of videos and story snaps promoting her newest line, revealing the collection will be out on Mother’s Day.

And on Wednesday, Kris returned to the rebranded account to confirm that she’s “holding on until Mother’s Day”, which is this Sunday in the United States.

Fans were immediately on board with the publicity move, hailing the 62-year-old as “iconic” and “queen”.

Kris also amused fans with the names of her collection, taking inspiration from some of her signature lines including “you’re doing amazing sweetie” and “your sister’s going to jail”.

She joked that Kylie’s account was “hacked” as she shared promotional material for the upcoming collection.

And fans on Twitter are “living” for the collaboration, with one writing: “The Momager insta “hack” by @KrisJenner in @KylieJenner @kriscosmetics is marketing genius. Loving the idea.”

While another said: “The Kris Jenner x Kylie cosmetics collection for mothers day might just be the sweetest, most precious thing to ever come out of the beauty industry.”

Kris rose to fame in Keeping Up With The Kardashians as the matriarch of the most famous reality TV families.

In recent months, Kris has welcomed three more grandchildren into the Kardasian-Jenner clan with Kim Kardashian’s daughter Chicago West, Kylie’s daughter Stormi Webster and, most recently, Khloé Kardashian giving birth to True Thompson.

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