Maisie Williams delivers impassioned feminist speech for #likeagirl campaign: Be the most important person in your story

Actress Maisie Williams gave an impassioned feminist speech at the launch of the new ad campaign #likeagirl for Always.

Williams, 18, was in New York to promote the #likeagirl campaign which aims to empower young women and inspire them to not lose their confidence through puberty.

Williams said the transition from childhood through to adolescence and adulthood should not be tarnished by labels and expectations.

“It's time for society to stop telling girls what they should and shouldn't do,” she said.

“It's time for girls to be free; free to nurture and celebrate whatever qualities and talents make them different.

“It's the most liberating time moving into adulthood. But that transition should not happen with labels and expectations, but with an open heart and mind.”

Williams – who plays Arya Stark, a character who breaks gender stereotypes, in Game of Thrones – continued: “Confidence gives us what we need in life. So build yours, protect yours, fight for yours, grab it with both hands and hold it like the course of your future depends on it. Because it does.

“The world is desperate for leaders, male and female. It's not about gender, it's about purpose. You have a responsibility, an opportunity to share your gifts with the world.

The campaign is also keen to change the gendered expression “like a girl” from an insult into something positive.

Williams continued: “People want what you've got. Believe it. The Like a Girl movement has done so much to elevate the conversation. Girls, we have to stick together, please support each other. And when you do feel lost and alone, remember: stay in your lane.

“You're allowed to be the most important person in your story.”