TOWIE's James Argent opened a new Bella Italia before taking on the ice bucket challenge

Arg lined his stomach with a calorific pizza before putting on an ice bucket challenge performance
Diet? What diet? James Argent tucks into a pizza after unveiling the new Bella Italia
Emma Powell21 August 2014
The Weekender

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TOWIE star James ‘Arg’ Argent was the VIP guest at the opening of a new Bella Italia restaurant in London’s Irving Street last night.

The 26-year-old Essex star put his well-publicised diet on hold as the temptation became too much and he tucked into a pizza from the restaurant’s 600 calorie Pizza Vita menu.

Tuck in: Arg lines his stomach before taking on the challenge

Arg posed for pictures with two lucky fans who won a competition to meet the Essex crooner at the unveiling.

Instead of opting for a dessert, or even an after dinner coffee the on off boyfriend of Lydia Bright decided to undertake his ice bucket challenge for charity Greenfingers.

The reality TV star was nominated by NOW magazine and, wanting to be in musical theatre, he put on quite the performance. Looking dapper in a suit and tie and with a belly full of Italian food, he braved the cold for the chilly challenge in front of a cheering crowd - and backing dancers.

After laughter and a few squeals he nominated Lydia Bright, her mum Debbie and BFF Diaggs.

Arg isn’t the first TOWIE star to take part in the challenge. Grace Andrews had a go as well as Ferne McCann who nominated Mario Falcone, boyfriend Charlie Sims and Olympic gold boxer Luke Campbell.

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