Whoopi Goldberg launching medical marijuana company to ease period pains

The actress said she does not want people to see it as a "joke"
New venture: The actress suffers from 'horrific' cramps
Monica Schipper/Getty
Emma Powell31 March 2016
The Weekender

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Whoopi Goldberg has revealed she is launching her own medical marijuana company to ease women’s menstrual cramps.

The actress, 60, has teamed up with Maya Elisabeth – the founder of the all-female edible marijuana company Om Edibles – to launch the Whoopi & Maya line.

The range, which aims to reduce the pain and cramps from periods, includes a balm, a tincture, drinking chocolate and a bath soak.

Goldberg told Glamour that when she explained to men in the marijuana business her plans to develop a product for women she was told it was “too niche”.

"I have a daughter and two granddaughters who inherited my horrific menstrual cramps," she said. "Being a pot smoker for years, I talked to a lot of men in the marijuana business about developing something for period relief, and they always came back with 'That's too niche a market.'

"Most guys don't have any idea what a period is or how it works. It's like, 'There's a vagina, and there's an egg...'"

Speaking about the company she told USA Today that she does not want it to be seen as a “joke”.

“I want to go nice and slow with this,” she said. “I don’t want this to be a joke to people. It’s not a joke to women.”

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Goldberg is not the first celebrity to enter the marijuana market.

Snoop Dogg last year launched lifestyle website, Merry Jane, which provides users with "all they need to know" about the drug.

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