Coleen Rooney shows her bossy side for TV fashion ad
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11 April 2012
Coleen Rooney is seen as a fashion authority figure in her first TV ad fronting a £4.5 million campaign for Littlewoods.com.
The ad, featuring the star overseeing recruits learning to carry a handbag, polish their shoes and strut the catwalk, is being aired on ITV.
It ends with Coleen conducting a "passing-out parade" to the tune of Nancy Sinatra's These Boots Are Made for Walkin'.
She said: "This is my first TV ad and I really enjoyed making it. I loved the way that the ad features such a wide variety of real women and shows some of my favourite pieces from the Littlewoods collection."
Mail order company Littlewoods launched Coleen as its new "face" in June.
She has appeared on the cover of the retailer's catalogue and on the website.
