Get a whiff of Sir Cliff

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He already sells bottles of wine from his successful Portuguese estate. Now Sir Cliff Richard is on the scent of another venture.

The 64-year-old singer yesterday unveiled his Miss You Nights fragrance at an Oxford Street shopping centre.

'Cliff's fans of all ages love this fragrance, which is named after one of his biggest hits,' his spokesman said.

'It's predominantly aimed at women aged between 45 and

65. However, his young fans have also shown a great interest in it.'

The £25 fragrance - now available nationwide in The Perfume Shop - first went on sale in April when Sir Cliff played a series of concerts at the Royal Albert Hall.

Since then it has been available over the Internet, with

fans able to purchase a range of Miss You Nights products. Sir Cliff said: 'I had the idea to create a perfume when I saw the pleasure it gave my sisters when I gave them perfume for their birthdays or Christmas.

'I wanted to do the same for my extended family.

'So I chose a romantic, warm, oriental scent, just right for winter evenings and those special occasions.' He added: 'The heart of the perfume is intensely floral and includes ylang-ylang, rose and jasmine.

'When I smelled it for the first time I closed my eyes and the scent of the jasmine immediately transported me to my home in Barbados, where I have spent so many happy holidays.'

Sir Cliff is expected to net around £500,000 a year from the sale of Miss You Nights and related products.

He is also likely to bring out more fragrances.

There is a possibility he will launch a Millennium Prayer scent - named after his 1999 hit - in time for Christmas as well as talk of a Bachelor Boy aftershave.

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