Girls Aloud Sarah launches lingerie collection

12 April 2012
The Weekender

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Girls Aloud star Sarah Harding showed off her curves today in a new campaign for Ultimo lingerie.

The blonde singer posed in black and white underwear from the brand's spring-summer collection.

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Sarah Harding: The Girls Aloud star in her first campaign for lingerie company Ultimo.

She took part in her first overseas photoshoot on location in Miami.

Harding follows in the footsteps of Rachel Hunter, Penny Lancaster and Helena Christensen, who have all fronted campaigns for the lingerie firm.

The Girls Aloud singer (centre) is following in the footsteps of supermodels Helena Christensen (left) and Rachel Hunter (right)

She said: "I am not a supermodel like all the other previous Ultimo models so I worked really hard to look the best I possibly could.

"The best bit is after the shoot when I get to take all the lingerie home with me."

Sarah did a location shoot for the lingerie range in Miami

The photos were taken in a £13 million house and on a £2.5 million yacht.

The new Ultimo collection is available via the firm's website and at Debenhams stores nationwide.

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