Love Island bosses want to ‘tie down Maya Jama into multi-series deal’ after impressing with debut

The Bristol-born star who was drafted in to replace former host Laura Whitmore has been declared ‘a major TV force to be reckoned with’
Maya Jama
1/14
Tina Campbell18 January 2023
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

Maya Jama has gone done such a storm with fans following her debut as Love Island host that TV bosses are reportedly keen to sign her up for a multi-series deal.

Monday’s series nine launch show saw the presenter, 28, stun in three different outfits, including a daring black cut-out dress which left viewers declaring her on social media to be more stunning than the contestants.

The Bristol-born star was drafted in to replace former host Laura Whitmore on the ITV2 dating show and The Sun reports that marketeers have said that Jamas has created a “dream scenario” for show bosses, following the huge reaction to her debut.

Industry expert Jonathan Shalit explained: “Maya is quite simply fantastic - a true star and now a household name. She has nailed the role of Love Island host totally and shown herself to be a world A-list star.”

Adding: “She is now a major TV force to be reckoned with.”

Another source went on to tell the publication that the “electric” launch was stuff that “a marketeer’s dreams are made of” and will no doubt see plenty of people rushing to watch the show on catch up.

They added: “You’d have to be living under a rock to have missed seeing a photo of Maya in that black dress yesterday and it will surely captivate those who previously only had a casual interest. One thing’s for sure - there will be a lot of urgent conversations around renewing her contract already under way.”

The Standard contacted a representative for Love Island who advised that they don’t comment on contracts.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in