Now bikini-clad Rumer Willis recreates mother Demi's famous Charlie's Angels beach scene

12 April 2012
The Weekender

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Sashaying seductively in the surf did wonders for Demi Moore's career.

And it could have the same effect on her daughter's prospects.

Rumer Willis, 19, clutched a surfboard on the Malibu sands, just as her mother had done in the movie Charlie's Angels: Full Throttle.

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Double take: Rumer Willis cut a familiar figure as she filimed an ad campaign in Malibu; her mother Demi Moore in the 2000 hit Charlie's Angels

Double take: Rumer Willis cut a familiar figure as she filimed an ad campaign in Malibu; her mother Demi Moore in the 2000 hit Charlie's Angels

Showcasing her surgically-enhanced body, it was a scene that helped to relaunch her career.

Five years on, her daughter tried to make a similar impression on her first modelling assignment.

The shoot for the surfing clothing company Ocean Pacific saw pale-skinned Miss Willis, who is slightly more curvaceous than her 45-year-old mother, posing in a stripy bikini.

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Rising star: Rumer teamed up with (from left) Josie Maran, Christina Milian and Kristin Cavallari for the campaign

Fun lover: Rumer has also emerged as a party girl on the LA scene, something her mother describes as 'a little bit scary'

Fun lover: Rumer has also emerged as a party girl on the LA scene, something her mother describes as 'a little bit scary'

The teenager, who has inherited her strong bone structure from her father Bruce Willis, has appeared in several of her parents' movies since childhood and is striking out as an actress in her own right.

This is not the first time she has used her mother as inspiration.

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Like mother, like daughter: Demi and daughter at a gala Hollywood event last month

At the premiere of Rumer's film From Within last week, she stepped out in black extensions, recreating Demi's long locks.

Miss Moore has two other daughters from her marriage to Willis - Tallulah, 13, and Scout, 16. She married actor Ashton Kutcher in 2005.

Rumer (left), Tallulah and Scout with Bruce Willis, Demi Moore and Ashton Kutcher in 2003

Rumer (left), Tallulah and Scout with Bruce Willis, Demi Moore and Ashton Kutcher in 2003

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