Ramsay's new show milks it

Gordon Ramsay is as famous for his bad language as he is for his cuisine.

Now TV bosses are planning to exploit this with The F Word, a new show starring the foul-mouthed chef.

Channel 4 has recorded a pilot of the programme, which blends cookery with risquè comedy and discussion.

At one point, guests compare horse's milk to human breast milk and eccentric TV chef Nancy Lam shocks the audience by tasting a little of both.

It emerges the breast milk has been freshly expressed from a mother-to-be.

Horse's milk has been touted as a healthy alternative to cow's milk and some say it is set to become popular in Britain.

In another segment of the pilot, Ramsay phones up a top London restaurant in an attempt to secure a last-minute booking for a guest celebrity.

When the eaterie says it has a table, he makes a number of outrageous demands on behalf of the celebrity, allocating them points for each one accepted.

One member of the audience described the programme as a 'cross between Ready Steady Cook and Top Gear'.

A Channel 4 spokesman said: 'It is a show that is supposed to be thought provoking and entertaining.' The aim of the pilot was to test out ideas for the show before a series is commissioned but it will not be screened on TV.

There are likely to be several more trial recordings as producers attempt to find the perfect recipe.

Mr Ramsay's publicist Jo Barnes would not comment on the specific contents of The F Word as it was a 'work in progress'. But she said: 'They are trying out a whole range of ideas - some are outrageous and quite fun.'

The 'F' in the title is 'open to interpretation', she added.

But Channel 4 bosses have already angered Ramsay by revealing the series could be broadcast at 8pm, before the watershed. This means swearing would be banned.

The celebrity chef told them: 'We're f***ed then, aren't we?'

Expletives appear to be a fundamental element of his shows and Channel 4 had dozens of complaints about Ramsay's Kitchen Nightmares last year.

The chef swore 111 times in one episode alone - double the number of swear words in gangster film Goodfellas - and used the f-word 84 times.