Shoppers in bondage to Cheryl Cole as tights sell out

Tight fit: Cheryl Cole has set a new trend
Emer Martin11 April 2012
The Weekender

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Bondage tights have sold out at Selfridges following Cheryl Cole's performance on

More than 50 pairs of the £32 tights were bought the day after she wore them while singing her new single Promise This on Sunday's show.

Buyers are now ordering extra stock. Helen Attwood, hosiery and lingerie buying manager at Selfridges, said: "It is incredible how much impact The X Factor and Cheryl Cole has on the British consumer.

"From false lashes and red hair dye to bondage tights, we have seen a sales increase in all categories relating to her and the show."

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