Westlife front Woolies' Christmas campaign

11 April 2012
The Weekender

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Westlife are the stars of a new £25 million Christmas campaign for Woolworths.

The chart-topping Irish boy band will appear in a new TV ad singing White Christmas.

The ad, set in a fantasy Woolies store, will be broadcast from Wednesday.

Woolworths marketing director Stephen Robertson said: "We love Westlife at Woolies."

"With 13 number one singles they are one of the biggest bands ever and they connect very well with our customers."

"On set they had a lot of fun and were naturals when it came to acting."

The band follows in the footsteps of X Factor winner Shayne Ward, who was the star of the store's Easter TV campaign.

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