Why so shy all of a sudden Peaches Geldof?

Peaches Geldof and pal Fifi Brown look like they are taking precautions against swine flu as they nip into their local Sainsbury's.

In fact, the girls simply felt they did not look their best and were trying to hide from the cameras.

Peaches, 20, Tweeted: "[I] Never want to go across the road to Sainsbury's to buy Brie and get papped with Fifi looking like Kurt Cobain gone New Rave on crack." That's a very harsh assessment... but she said it, not us!