X Factor winner to star in Woolies ad

Looking sheepish: Shayne Ward with his co-'stars'
11 April 2012
The Weekender

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Shayne Ward is to star in a new ad campaign for Woolworths. The X Factor winner will appear in the TV ad with the store's mascots, Wooly the Sheep and Worth the Sheepdog. It ties in with the release of his self-titled debut album, due in the shops next Monday.

"Shayne Ward is currently the hottest property in this country and our ad team have pulled off a major coup," said Woolworths marketing director Stephen Robertson.

"His album is expected to be the biggest-selling pop CD of the year and Woolworths is the biggest seller of pop music, so the fit was an obvious one. "We believe the ad will excite our customers and deliver a significant sales boost to the most important music release of the year."

The ad is part of a £5million Easter campaign for Woolworths and will be shown for the first time on Saturday April 15. Titled Ladies' Man, it sees Shayne appearing as a guest on TV show Woolworths News, where Wooly is the entertainment correspondent and Worth is the anchorman.

Shayne chats about the attention he receives from adoring female fans - only for Wooly to butt in and say: "Tell me about it." The 21-year-old released his second single, No Promises, today.

The album Shayne Ward comes out on April 17. His first single, That's My Goal, went straight to number one and sold more than 300,000 copies on its first day alone.

To mark the release of the album, Shayne is giving a free concert in his home city of Manchester. He will perform five songs for fans in Albert Square.

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