Coke adds fizz to league
Coca-Cola have agreed to sponsor the Football League in a three-year deal beginning next season.
Under the terms of the agreement, Coca-Cola will be the title sponsor of The Football League competition, having taken over from Nationwide.
"This new agreement is good news, it provides a tremendous boost for League clubs and, on their behalf, it is a great pleasure to welcome Coca-Cola to this partnership," said Football League chairman Sir Brian Mawhinney.
"I am grateful for their support. For our part we will ensure that we continue to deliver a quality product.
"Attracting a brand of the stature of Coca-Cola is clearly a coup for The League and demonstrates the enduring appeal of our competition.
This partnership will contribute significantly to the proposed re-branding of The Football League."
