Arsenal sell training ground naming rights as London Colney base becomes Sobha Realty Training Centre

Arsenal have sold the naming rights to their London Colney training ground, which will be renamed the Sobha Realty Training Centre from Friday.

The Gunners have struck a multi-million pound agreement with the Dubai-based luxury real estate developer.

The Sobha Realty logo will also appear on the sleeve of Arsenal training kit.

As part of the long-term deal with Sobha Realty, Arsenal will be able to call upon their expertise when developing the training ground.

“This is a very exciting agreement that will help us develop the best possible environment for our men’s and women’s players, coaches and support staff for years to come,” said Arsenal sporting director Edu.

“Our training centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but also working in our office spaces, learning, relaxing and spending time with teammates, colleagues and their families.

“We are building a winning team and a winning culture, attention to detail is very important and it’s crucial our people have the right conditions to prepare well and perform at their best.”

Arsenal have invested in developing their training ground in recent years, including providing bespoke facilities for their women’s team.

“Sobha Realty is a dynamic business with big ambitions,” said Arsenal chief commercial officer Juliet Slot.

“Their unrivalled experience will help us understand and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future.”