Chelsea have finished top of the league for London clubs in shirt sales – shipping almost 900,000 a season.
The Blues have been the capital’s most successful club in the past decade and that silverware has seen them pip rivals Arsenal.
Since 2011 Chelsea have sold an average of 899,000 shirts a year, while the Gunners sold 835,000, according to new research by industry analyst Dr Peter Rohlmann.
Those figures put the London clubs as the fifth and seventh most successful across Europe.
Tottenham are way back in 15th, with 268,000 shirt sales per year.
But all three pale into comparison with Manchester United, who sold 1.75m, and Real Madrid, who sold 1.65m, between 2011 and 2016.
Barcelona on 1.27m and Bayern Munich with 1.2m completed the top five in third and fourth place respectively.
Liverpool are sixth with 852,000 whilst Manchester City are 13th.
Speaking about the research, Dr Rohlmann said: "Generally, the sales of replica shirts have increased at a constant growth rate.
"Football jerseys are more popular than ever and their attractive designs increasingly mean fans want to wear them away from match days."
