The Reds’ home, away and third kits - their first since parting ways with New Balance - have all set records for sales in comparison to previous campaigns.
And the launch of the first home jersey on August 1 saw record traffic on the club’s online store.
To celebrate, Liverpool’s community programme Red Neighbours are giving out 100 home kits to young people in the Anfield area.
And the Merseyside club have vowed to catch up with the clamour for the new kits after struggling in the face of coronavirus-related complications.
In Pictures | Liverpool launch third kit for new season | 11/09/20
Senior vice president of merchandising, Mike Cox, said: “We have seen record-breaking sales of kit again as we start the new season; even higher than the sales we saw during the start of our previously most successful season last year.
“This exceeds our own high expectations and shows how our support continues to grow, particularly as our success on the pitch continues.
“Of course, this hugely significant demand has caused some operational complexities for us as we continue to operate under COVID-19 conditions, and it has also meant that we have sold out of some key home kit sizes.
“However, we’re working very closely with Nike on this and expect to receive a re-stock in October. We thank our supporters for their support and patience.”
Read More
MORE ABOUT