Manchester United have said they will honour all shirt sales after a gaffe on the club's official website slashed the price of the brand new kit.
The 2014-15 home shirt was listed for just £22, a reduction of more than 50%, sparking a dash to snap up club colours ahead of the new season.
The website, which is operated by kitbag.com, only displayed the cut-price offer for a period of around 30 minutes on Thursday morning and the club have now corrected the error.
Kitbag had said they were unsure whether they could fulfill the 'high volume' of orders, but United have since insisted they will honour purchases made by fans who moved quickly to bag a bargain.
<blockquote class="twitter-tweet" lang="en">Is it just me or is there an absolutely ludicrous sale going on the United website? £22 for the home shirt? <a rel="nofollow" target="_blank" href="https://www.awin1.com/awclick.php?mid=9&id=222025&p=http://t.co/w8M9uPdvNr" class="body-link" data-vars-item-name="BL-207511-http://t.co/w8M9uPdvNr" data-vars-event-id="c23">pic.twitter.com/w8M9uPdvNr</a>— Busby MUFC (@BusbyMUFC) <a rel="nofollow" target="_blank" href="https://twitter.com/BusbyMUFC/statuses/492157582929588224" class="body-link" data-vars-item-name="BL-207511-https://twitter.com/BusbyMUFC/statuses/492157582929588224" data-vars-event-id="c23">July 24, 2014</a>
"United Direct, the Club's Official Online Megastore, which is run by our e-commerce partner Kitbag, sent out communications which contained details of an erroneous discount code to our fans around the globe - this offer has now ended," a club statement said.
"United Direct will honour all consumer orders placed using this discount code, an approach which is fully endorsed by the club."
Manchester United train in Pasadena
