Gunners won't break the bank

Arsenal will not adopt the Chelsea model of pursuing success on the pitch regardless off the cost, according to director Danny Fiszman.

The Gunners failed to win a trophy last season but are determined not to seek a Chelsea-style benefactor such as billionaire Roman Abramovich in search of silverware.

Fiszman told Arsenal TV: "We don't believe in the benefactor model."

Arsenal's financial strategy is linked to revenue generation from Emirates Stadium and also involvement in emerging markets for the football club.

Fiszman added: "It is not a question of a one-time infusion of cash to buy player x or player y. You actually then have salaries that are connected to the players."

There are associated dangers of spending big on players, something Fiszman and the Arsenal board of directors are wary of.

He said of big-name players: "What if they don't work out? Do you go and buy another two or three players? Is there any end to it?

"So I think everybody, including Chelsea, knows there are limits. Chelsea were not big spenders last summer certainly - they got our old player Steven Sidwell on a free transfer.

"We believe in the end the self-sustaining model is the right one, the one we have adopted and will continue adopting."