Spectators will be charged the equivalent of almost £6 for a pint of beer at the Olympics and a glass of wine will cost £4.80.
Locog will charge £4.20 for a 330ml bottle of lager from Heineken — the Dutch brewing giant which is the official beer sponsor of the Games.
Ale and cider will also be stocked but strict Olympic rules mean they will be unbranded — or in the case of the bars at the Olympic archery venues of Lord’s cricket ground, the brand names will be covered up.
Bottled water, one of the brands owned by Coca Cola, will cost £1.60, a cup of tea will be £2, coffee £2.60, and an 18.7cl bottle of wine will cost £4.80.
Wembley Stadium charges £4.70 for a pint of Carlsberg.
Announcing its Olympic menus today, Locog said it would serve 14 million meals during the Games at 40 locations in the biggest “peacetime” catering operation.
There will be 1.2 million meals served to athletes comprising 1,300 dishes and 800 food stalls offering 150 dishes “showcasing the diversity and quality of British food”.
Organisers said there would be a focus on affordability with food and drinks for a family of four costing under £40.
However, the only branded food will be that of sponsors McDonald’s, Coca Cola and Cadbury.
The world’s biggest McDonald’s will open in the Olympic Park for six weeks during the Games, seating 1,500 customers.
Some of the food and prices on offer include:
- Porridge and maple syrup, made with UK oats and milk - £2.20
- Toasted tea cakes, with Yorkshire butter - £2.10
- Carrot and cucumber sticks with red pesto hummus - £2.50
- Six jerk Red Tractor-assured chicken wings - £3.50
- Red Leicester British cheese with British apple chutney and farm-assured lettuce on Oxfordshire bread - £3.80
- Jacket potato with Dingley Dell bacon and Freedom Foods chicken in a herb mayonnaise, served with rocket and watercress salad - £5.80
- Pole and line-caught tuna and sweet potato British salad - £5.90
- Freshly-carved Dingley Dell hog-roasted Red Tractor pork, served in Oxfordshire cross hatched bread roll with mixed leaf salad and assorted accompaniments - .50
- Grilled Red Tractor chicken burrito - £6.50
- Penne pasta Red Tractor chicken and mushroom white sauce - £6.50
- Thin-crust stone-baked 10in pizza with spicy pepperoni, spicy beef, basil and oregano - £7.50
- Farm-assured Scotch beef with Long Clawson Stilton pie, Irish mashed potato with Red Tractor cream and British butter and onion gravy - £8
- Cod and chips - from £8
- Singapore noodle, stir-fried egg noodle, chicken, prawns, char sui pork, chilli and shredded peppers in a hoi sin dressing - £8.50
- Lamb rogan josh served with pilaf or saffron rice - £8.50
- Bottled water - £1.60
- Fairtrade tea from £2
- Fairtrade coffee from £2.60
- 500ml bottle of Coca Cola - £2.30
- 330ml bottle of Heineken - £4.20
- London 2012 red wine 18.7cl - £4.80
