Ajax have decided to quite literally share their Dutch league title success with fans, by melting down the trophy and turning it into a series of momentos.
Each of the club’s 42,000 season ticket holders will receive a small “champions star” partially crafted from the melted Eredivisie title, which the Amsterdam giants won for a 35th time this season.
Ajax played all but four of their home matches this season without fans in the Johan Cruyff ArenA because of the coronavirus pandemic.
General Director Edwin van der Sar: “This season, we have largely had to play without our fans. Well, without them sitting in the stands, at least. Despite this, we have felt their support every week. On the way to the stadium, on social media and in our personal contacts.
“Previously, when we said ‘this title is for you’, we were expressing how we were doing it for the fans however sharing the trophy is the ultimate proof that we really are. After a turbulent year, we are ensuring our fans feel part of our championship.”
Each of the “champions stars” weighs 3.45g, of which 0.06g of the material comes directly from the trophy.
